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Press & Media

WildTrack's pioneering approach to wildlife conservation integrates Traditional Ecological Knowledge with cutting-edge AI technology, bridging time-honored wisdom and modern innovation to transform how species are monitored and protected. Explore the coverage, press highlights, and expert perspectives that demonstrate the impact, credibility, and future potential of our approach.

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Global media coverage

ForbesBBC EarthTIMETechCrunchScientific AmericanMIT Technology Review
“Using AI for good — highlighting WildTrack's FIT technology for wildlife conservation.”
ForbesRead article →
“Using AI and drones to speed up animal identification from footprints.”
TIMERead article →
“Indigenous trackers using FIT as a safer way to protect endangered Black Rhinos.”
Scientific AmericanRead article →
“Identifying footprint recognition software as a way to help zoology.”
MIT Technology ReviewRead article →
“Showcasing our drone-based conservation projects.”
BBC Earth
“Covering our tech innovations for environmental impact.”
TechCrunch
In Print

Clippings from the coverage

A pin-board of the major publications and articles that have covered WildTrack's footprint-based approach to conservation.

The Atlantic · 2024

Animal Tracking Is Getting a Makeover

A look at how AI is reshaping wildlife field research.

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Smithsonian Magazine

AI Could Soon Match Footprints to the Animals That Made Them

On the science behind matching footprints to individual animals.

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Hakai Magazine

AI Could Soon Turn Anyone Into an Expert Tracker

How footprint identification technology democratizes tracking skill.

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Ubuntu Magazine

Trailblazing Tech: How AI Decodes Wildlife Footprints

A profile of WildTrack's AI-powered identification pipeline.

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Earth Island Journal

Coverage on WildTrack Initiatives

Reporting on WildTrack's non-invasive monitoring work.

In print
Trajectory Magazine · USGIF

Where Traditional Ecology Meets Technology

On blending Traditional Ecological Knowledge with AI.

In print
On Air & Online

Podcasts, blogs & interviews

NVIDIA Podcast
Horn-Free! Roaming Rhinos Could Be Guarded by AI Drones
Listen →
NVIDIA Blog
An AI-Enabled Drone Could Soon Become Every Rhino Poacher's Horn Enemy
Read →
OGRC
Oppenheimer Generations Conservation and Research: WildTrack
Read →
Mongaby
Tracking footprints to monitor wildlife: Interview with WildTrack's Zoë Jewell
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STEMdentity
Webcast feature on WildTrack
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Keep exploring

Discover more

1

Peer-Reviewed Publications

The research behind the headlines.

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2

UN Sustainability Development Goals

How our work maps to five UN SDGs.

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3

Wildlife Biodiversity Blog

Field notes and updates from the WildTrack team.

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4

Meet the Team

The people behind the research.

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